Some Eurovision fans have been left disappointed after the Ticketmaster UK website buckled under demand for tickets to see the song contest return to England for the first time in 25 years.
Would-be concertgoers took to social media with their complaints when problems emerged as tickets went on sale globally at midday UK time on Tuesday (11pm AEDT).
It comes almost four months after the ticketing platform crashed under the weight of huge demand for tickets to Taylor Swift concerts, sparking an investigation into the company.
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A number of ticket buyers were met with a server error message after joining a virtual waiting room before being allowed into the virtual queue of more than 2000 people.
Others said they were at the front of the queue after a wait as long as 40 minutes when they were dropped back into the virtual waiting room to repeat the process.
Upset fans took to social media to air their disappointment and the issue even became a marketing opportunity for brands like Specsavers.
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Tickets for the event are now sold out.
Only “a very small number of fans experienced issues accessing the queue,” a spokesperson for Ticketmaster told CNN.
“Ticket sales were unaffected, and thousands of fans secured their seats for the Eurovision Song Contest.”
The ticketing site ran into trouble in mid-November when heavy demand for Taylor Swift’s Eras Tour snarled the platform, infuriating millions of fans who couldn’t snag tickets.
Unable to resolve the problem, Ticketmaster subsequently cancelled the sale of tickets to Swift’s concerts to the general public, citing “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand”.
Similarly, there was an uproar among fans when the site tried out dynamic pricing for a Bruce Springsteen & The E Street Band tour, causing tickets to skyrocket up to $US5,000 ($7,500) each.
These fiascos have prompted US lawmakers to investigate whether Ticketmaster has a monopoly on selling tickets for events, resulting in higher prices for customers.
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This year’s Eurovision takes place in May in Liverpool in the United Kingdom on May 13.
The United Kingdom was chosen as host after entrant Sam Ryder came second to Ukraine’s Kalush Orchestra in last year’s competition and the nation agreed to host the event on behalf of the war-torn country.
Australia, which has been invited to compete in the song contest since 2015, will this year be represented by Perth synth metal band Voyager.
It marks the first time Australia will have a band in the competition, after popstars including Dami Im, Isaiah Firebrace and Jessica Mauboy previously took to the iconic global stage.
– reported with CNN.